Our Leadership


j. Keith swiney, PRESIDENT/CEO

Mr. Swiney initially launched his career in real estate and has since went on to diversify his real estate knowledge by strategically securing positions with industry leaders that kept him at the forefront of management and operations concepts. Mr. Swiney has more than 16 years experience managing properties utilizing a diverse representation of financing avenues for purchase, construction or rehabilitation that include: Community Block Grants, Conventional, Farmers Home and Federal (HUD) Loans, Section 8 Certificates and Vouchers, Section 202 (elderly housing), Section 235, Section 42 (tax credits) and Tax Exempt Bonds.

His experience includes the acquisition, lease-up, operations, repositioning and disposition of multiple classes of real estate from A++ conventional to public housing. He has structured and managed several properties from site selection through construction and full occupancy. Mr. Swiney’s diverse experience includes the management of 260,000 square feet of office, retail, industrial and warehouse space. He has overseen portfolios as large as 40 properties in five states and hundreds of employees. His construction experience includes identifying, contracting and supervising more than $14 million of renovation/rehabilitation projects and $40 million in new construction. In addition, he has created and operated three management and one full service corporate accommodation companies, including Millennium Management, Snyder Multi-family Management, Snyder Corporate Accommodations, Camden Housing Group, LLC and Motivation, Inc. He currently owns and operates two successful firms today from his Atlanta office.

Mr. Swiney understands the many needs of his owner clients, having worked with a variety of non-profit and for-profit owner entities from individual investors, community development corporations (CDCs), private corporations, REIT’s and partnerships to institutional owners such as insurance companies, pension funds and banks.

The right leadership in the right place at the right time, saying and doing the right things, to and for the right people is priceless.
— J. Keith Swiney


Our commitment is to provide quality, customized training and consulting services to empower individuals, governmental entities, faith based organizations, and corporations to increase productivity and profitability.

Motivation, Inc. provides comprehensive training ranging from Job Readiness and Personal Growth for low-income persons to professional growth and business (sales) development at the corporate level.

We do not provide canned training programs. All our training sessions and materials are specifically written and uniquely delivered for each client, based on extensive market and corporate needs research.

Blessed is the man who finds wisdom and gains
— Proverbs 3:13


Motivation, Inc. was established in 1991 as a real estate management and consulting company designed to meet the needs of small affordable property owners and operators.  Additionally, the company provided secret shopper services to national management companies, restaurants, and hotel chains.

In 1992, the company developed and facilitated its first professional customer service and leasing training program.  By 1996, Motivation, Inc. had sold its management and secret shopper services contracts and focused solely on the creation and delivery of motivational and educational seminars and workshops to the real estate and sales business sector.

On January 18, 1997, Motivation, Inc. conducted its first self-empowerment workshop offered to the general public and enjoyed great reviews of its “Your Ladder to Success” Workshop.  This public success gave way to the creation of many new seminars and workshops designed to meet the needs of Corporate America and individuals wanting to achieve a higher level of satisfaction in their personal and professional lives.

Today, Motivation, Inc. focuses on providing comprehensive technical assistance to property management companies, public housing authorities and related associations and organizations with emphasis on staff training and organizational development and system process.  The company also provides empowerment and employment training to low-income/public housing residents and persons with disabilities. 

In 2005, Motivation, Inc. became an approved service provider to the Georgia Department of Vocational Rehabilitation Services (previously under the Department of Labor but now a stand-alone agency) providing Employment Readiness and Professional Development training, computer skills Training, Real Estate Property Management Leasing Consultant training, and Carpentry Apprenticeship and Construction Trade skills (Hands-on Classroom) Pilot.

In April 2007, we created a new non-profit “Reaching Back, Inc. as a vehicle to expand personal and professional development training to low-income persons across the country.  With the economy hitting a rapid decline within weeks of our IRS 501(c)(3) status, we dissolved the entity without conducting any business as the philanthropy market had hit all-time lows with new groups like ours struggling to achieve new donations.  Consequently, we continued the mission through our for-profit by increasing our giving as in-kind to our clients whenever possible.  Motivation, Inc. exceeded $1,150,000 in in-kind services, cash, and Section 3 contracts/capital in the period from 2003-2016.

Our impressive client and public presentations list is attached.  Whether dealing with a small property owner or conducting national industry convention presentations, Motivation, Inc. is committed to providing dedicated engagement specific information to meet our clients contracted needs and beyond.

In 2003, Motivation, Inc. [Est. 1991 Nebraska] was absorbed as a part of Motivation 1, Inc., a Georgia Corporation (Control # 0367731) d/b/a Motivation, Inc. filed in the Paulding County, GA on December 15, 2003.  Paulding County Business License ID 10104 and D&B #143550718.

He who gets wisdom loves his own soul; he who cherishes understanding prospers.
— Proverbs 19:8

a firm with a true national presence




Overall, I would rate the training class and materials Excellent. I thought that you (which I already knew...but not to the extent that came out in the training) had thorough knowledge and grasp of the subject.
— Edward Thomas
This was a complete game­changer for me and my agency!
— RW Jones
Motivation, Inc.’s Level 100 Section 3 Certified Coordinator Training was incredibly helpful. I left with a thorough understanding of the Section 3 regulations
— Hanna Koerner, Data Management & Section 3 Compliance Specialist, DC Housing Authority
MIS3 and Motivation, Inc have been so instrumental in my professional development since taking on this ‘Ministry’. Keep doing what your doing...
— Lindsay Pollard, Public Relations, Workforce Development Mgr., Huntsville Housing Authority
He is an exceptional educator and it is evident: The desire of his heart is the success of each student - His teaching style reflects this.
— Training Participant, Charleston, WV
His company is appropriately named. He is quick to respond to tenant’s needs and concerns and employee questions. He does not leave a training session until the last person has their answer.
— Shaler S. Roberts, III, Executive Director, Florence Housing Authority
Thank you so much, you have made a difference in my life.
Thank you for all you do to help others be better.
— L. Smith & S. Hunt, Training Participants, Bloomington Housing Authority