A Bold Move Forward…

In 1991, J. Keith Swiney founded Motivation, Inc. and for 32 years he led the company through tremendous periods of growth and success, despite multiple challenging environments such as the 2008 Financial Crisis and the 2020 COVID-19 Pandemic.

Through Motivation, Inc. Keith has continually been at the forefront of compliance and training for public-funded real estate work. He has conducted national trainings for over 85% of our country’s Public Housing Agencies, and assisted with a national effort to help HUD during its recent rule-making process for the Section 3 Final Rule of 2020.

Having built the national leader in these fields, Keith focused on his next priority: legacy. A dedicated focus on providing world class service to his clients, led Keith to the conclusion that he needed to find the next generation of company leadership. This transition would allow his life’s work to remain in-tact, and most importantly, would ensure all of the company’s existing clients continue to receive the services and support they need.

As we enter 2023, the leadership and day-to-day operations of Motivation, Inc. have been handed over to a new leadership group, representing an extensive amount of subject matter expertise and knowledge. You can learn more about them on our “About Us” page! Keith will remain available to Motivation, Inc. on an as-needed basis, and will also be able to spend more time with his family, especially his loving wife, Amy.

The path ahead is clear, and our services have never been needed more than at this moment. We honor our history, and the work of those put in before us, and we take a bold step forward with grateful hearts, an important mission, and a clear vision.

-The Motivation, Inc. Leadership Team